February 8, 2023
12 Noon to 1:00 PM EST
VIA ZOOM, FREE but must register
11:45 AM - Access event
12:00 PM - 1 PM - Training Topic: “Marketing Tips for Federal Contractors”
1 PM - 1:15 PM - Announcements
Federal marketing expert, Jim Bender, will provide an overview of best practices for, finding teaming partners, and getting in front of opportunities so you can win more business in the federal contracting space. Specific topics in this one-hour webinar include:
- Find upcoming opportunities by identifying expiring contracts in your wheelhouse and tracking market research.
- Find the different kinds of government decision makers and know what you can ask them to shape the upcoming opportunity
- Line up teaming partners with adjacent service offerings, different set asides and contract vehicles to expand the number of opportunities you respond to.
- Make sure your collateral material (capabilities sheet, website) provides the information your buyer is looking for and you make it easy for them to buy from you
Jim Bender, CP APMP, Principal, ZK Development Solutions